Celebrity branding is a technique of advertising which uses the services of a celeb to market a service with help from their celebrity and standing in the society. This strategy has one or two approaches ; it can need a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another system is to start a product using their name as a brand. Scent and threads are the biggest products concerning such a promotion.

All the top actors, vocalists and models are known to give their name to a certain brand or approved products. Jennifer Lopez started her own line of clothing a bit gone which features designer garments personally designed by her. A shopper's purchasing behaviour is very influenced by famous folks. Promoting mavens, using associative learning elements, investigates the way of living of the stars to correctly assign them to the brand which pictures them completely. Their fashion sense, appeal, awareness, celebrity and public image are reviewed comprehensively to assign them the right charity work or product. Some of the celebs are famous for their distinct voice.

This idea led straight to the voice-over strategy in advertising. Their voices simply attract purchasers when employed in a commercial. Today, almost 20 percent of the advertising industry employs celebrity endorsement. A star is certain to commend many products and brands over a course of time. Every time a different picture of the celebrity is being projected to the general public. The company should bear in mind the prior identity and play appropriately. Projecting a different person each time will sustain the interest of the consumers, but at the same time the 2 identities should not contest with one another. The captain of Britain football team David Beckham has recommended many products. While advertising for Gillette, his taste for hair styles was considered and he was given a bald look. When campaigning for Police his keenness for fashion was portrayed all over and heavily jeweled David Beckham was pictured. An additional benefit in this approach is the brand can still be appealing to the crowds even after the celebrity has lost their looks as they will not need visible recognition and assists in the long term talks. The celebrity symbol itself carries the style and attitude. Millions of greenbacks are being invested by marketers to get the promotional support of super stars each year. Davie Brown Entertainment has an agency utterly dedicated to the point of selecting a celeb for a product.